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L’Oreal HiColor Red HiLights Permanent Creme Hair Color is the latest in L’Oreal’s line of hair coloring products. It is specially formulated for a single application on dark hair.

The Product

L’Oreal HiColor Red HiLights Permanent Creme Hair Color is a thick creme available in three long-lasting colors — magenta, red, and copper — designed with ease of use in mind. It costs about $5 – $7 USD per tube. In order to color your hair, the creme will need to be mixed with a developer (1:2), then applied to the hair for 30 minutes. Heat and pre-lightening is not necessary. L’Oreal claims that the creme will lift hair three levels without the need to bleach or use other lightening method. This is a welcome relief to those who have damaged their hair with bleach in the past.
Continue reading L’Oreal HiColor Red HiLights Review →